{"id":8085,"date":"2023-03-22T14:14:27","date_gmt":"2023-03-22T13:14:27","guid":{"rendered":"https:\/\/geton.academy\/?p=8085"},"modified":"2023-03-22T14:14:31","modified_gmt":"2023-03-22T13:14:31","slug":"wat-is-een-social-media-strategie","status":"publish","type":"post","link":"https:\/\/geton.academy\/wat-is-een-social-media-strategie\/","title":{"rendered":"Social media strategie"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Wat is een social media strategie?<\/h2>\n\n\n\n<p>Een social media strategie is een plan waarin je vastlegt hoe jij social media platforms zal inzetten om de marketing- en communicatiedoelstellingen van jouw bedrijf of organisatie te bereiken. Dit omvat onder meer:<\/p>\n\n\n\n<ul>\n<li>Het stellen van doelen;<\/li>\n\n\n\n<li>Het bepalen van de doelgroep;<\/li>\n\n\n\n<li>Het ontwikkelen van een communicatiestrategie;<\/li>\n\n\n\n<li>Het cre\u00ebren van content;<\/li>\n\n\n\n<li>En het kiezen van tactieken om volgers te betrekken, merkbekendheid op te bouwen en zakelijke resultaten op social media te stimuleren.<\/li>\n<\/ul>\n\n\n\n<p>Het is essentieel dat jouw social media strategie aansluit bij de algemene marketing- en bedrijfsdoelstellingen van jouw bedrijf of organisatie. En dat deze rekening houdt met de unieke kenmerken en sterke punten van elk social media platform. Je moet ook de doelgroep overwegen, hun gedrag op social media en het type content dat waarschijnlijk hun voorkeur heeft.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Waarom een social media strategie maken?<\/h2>\n\n\n\n<p>Het ontwikkelen van een social media strategie is nodig om ervoor te zorgen dat je jouw tijd en middelen op de juiste manier inzet. Ook is dit onmisbaar om een consistente en effectieve aanwezigheid op social media op te bouwen voor jouw bedrijf of organisatie.<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[96],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Social media strategie - GetOn<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/geton.academy\/wat-is-een-social-media-strategie\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social media strategie - GetOn\" \/>\n<meta property=\"og:url\" content=\"https:\/\/geton.academy\/wat-is-een-social-media-strategie\/\" \/>\n<meta property=\"og:site_name\" content=\"GetOn\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/getonnederland\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-22T13:14:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-22T13:14:31+00:00\" \/>\n<meta name=\"author\" content=\"GetOn\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@getonnederland\" \/>\n<meta name=\"twitter:site\" content=\"@getonnederland\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"GetOn\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/geton.academy\/wat-is-een-social-media-strategie\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/geton.academy\/wat-is-een-social-media-strategie\/\"},\"author\":{\"name\":\"GetOn\",\"@id\":\"https:\/\/geton.academy\/#\/schema\/person\/c424a8887c15240b6f642bef4cd48c76\"},\"headline\":\"Social media strategie\",\"datePublished\":\"2023-03-22T13:14:27+00:00\",\"dateModified\":\"2023-03-22T13:14:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/geton.academy\/wat-is-een-social-media-strategie\/\"},\"wordCount\":190,\"publisher\":{\"@id\":\"https:\/\/geton.academy\/#organization\"},\"articleSection\":[\"Kennisbank\"],\"inLanguage\":\"nl-NL\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/geton.academy\/wat-is-een-social-media-strategie\/\",\"url\":\"https:\/\/geton.academy\/wat-is-een-social-media-strategie\/\",\"name\":\"Social media strategie - 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