{"id":7701,"date":"2023-02-15T13:24:47","date_gmt":"2023-02-15T12:24:47","guid":{"rendered":"https:\/\/geton.academy\/?p=7701"},"modified":"2023-02-15T13:24:52","modified_gmt":"2023-02-15T12:24:52","slug":"wat-is-cpe","status":"publish","type":"post","link":"https:\/\/geton.academy\/wat-is-cpe\/","title":{"rendered":"CPE"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Wat is CPE?<\/h2>\n\n\n\n<p>CPE staat voor \u201cCost Per Engagement\u201d (kosten per interactie). Je gebruikt deze metriek om de kosten te berekenen per interactie met een advertentie of marketingbericht. Je berekent dit door de totale kosten van een advertentie of marketingcampagne te delen door het aantal interacties die deze advertentie of campagne heeft gegenereerd. Met \u2018interacties\u2019 bedoelen we bijvoorbeeld:<\/p>\n\n\n\n<ul>\n<li>klikken;<\/li>\n\n\n\n<li>reacties;<\/li>\n\n\n\n<li>impressies;<\/li>\n\n\n\n<li>video-views;<\/li>\n\n\n\n<li>inzendingen via een formulier;<\/li>\n\n\n\n<li>of telefoongesprekken.<\/li>\n<\/ul>\n\n\n\n<p>Stel, een campagne kost \u20ac 1000 en genereert en 1000 interacties, dan is de CPE: \u20ac 1000\/1000 = \u20ac 1.<\/p>\n\n\n\n<p>Je gebruikt CPE om de effici\u00ebntie van een online marketingcampagnes te evalueren. Het uitrekenen van de CPE helpt je om te identificeren welke kanalen of campagnes het meest kosteneffectief zijn in het generen van de gewenste klantinteracties.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Wat zijn de voordelen van adverteren op basis van CPE?<\/h2>\n\n\n\n<p>Er zijn meerdere redenen om op basis van CPE te adverteren:<\/p>\n\n\n\n<ol>\n<li><strong>Verhoogde interactie:<\/strong> Aangezien je als adverteerder alleen betaalt voor daadwerkelijke interactie met de advertentie, stimuleert dit de creatie van content die interactie veroorzaakt.&nbsp;<\/li>\n<\/ol>\n\n\n\n<ol start=\"2\">\n<li><strong>Beter gericht:<\/strong> Een CPE-campagne maakt het mogelijk om specifieke doelgroepen en demografie\u00ebn te bereiken. Dit vergroot de kans op het bereiken van de gewenste doelgroep, wat leidt tot een hoger rendement op de investering (ROI).<\/li>\n<\/ol>\n\n\n\n<ol start=\"3\">\n<li><strong>Kosteneffectief: <\/strong>Een CPE-campagne kan kosteneffectiever zijn dan andere prijsmodellen, omdat je als adverteerder alleen betaalt wanneer de advertentie daadwerkelijk wordt gebruikt.<\/li>\n<\/ol>\n\n\n\n<ol start=\"4\">\n<li><strong>Meetbaarheid:<\/strong> Een CPE-campagne maakt het mogelijk om de effectiviteit van je advertenties te meten in termen van interactie en conversie, wat je helpt bij het optimaliseren van toekomstige campagnes.<\/li>\n<\/ol>\n\n\n\n<ol start=\"5\">\n<li><strong>Flexibiliteit:<\/strong> Een CPE-campagne biedt meer flexibiliteit in termen van advertentieformaten, plaatsing van advertenties en gerichtheid, waardoor het geschikt is voor verschillende campagnes en doelstellingen.<\/li>\n<\/ol>\n\n\n\n<ol start=\"6\">\n<li><strong>Betere ROI:<\/strong> Een CPE-campagne kan een beter rendement op de investering (ROI) opleveren, omdat je alleen betaalt voor interactie met de advertentie, wat direct verband houdt met conversie.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[96],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - 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