{"id":7544,"date":"2022-12-23T14:27:54","date_gmt":"2022-12-23T13:27:54","guid":{"rendered":"https:\/\/geton.academy\/?p=7544"},"modified":"2022-12-23T14:27:55","modified_gmt":"2022-12-23T13:27:55","slug":"wat-is-een-mission-statement","status":"publish","type":"post","link":"https:\/\/geton.academy\/wat-is-een-mission-statement\/","title":{"rendered":"Mission statement"},"content":{"rendered":"\n

Wat is een mission statement?<\/h2>\n\n\n\n

Een mission statement is een korte en activerende omschrijving van wat jouw bedrijf voor de doelgroep betekent. Als je deze zwart-op-wit noteert, heb je beter begrip van waarom klanten bij jou kopen en niet bij de concurrent. En als je eenmaal weet waarom jij het verschil maakt, kun je daar slim op inspelen.<\/p>\n\n\n\n

Uit welke onderdelen bestaat een mission statement?<\/h2>\n\n\n\n

In een goed mission statement mag het volgende niet ontbreken:<\/p>\n\n\n\n

    \n
  1. De missie: Wat doet jouw product of dienst en voor wie?<\/li>\n\n\n\n
  2. Merkwaarden: Wat vindt jouw bedrijf belangrijk?<\/li>\n\n\n\n
  3. Merkdoelen: Wat maakt je bedrijf waar voor de klanten?<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[96],"tags":[],"yoast_head":"\nMission statement - GetOn<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/geton.academy\/wat-is-een-mission-statement\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mission statement - GetOn\" \/>\n<meta property=\"og:url\" content=\"https:\/\/geton.academy\/wat-is-een-mission-statement\/\" \/>\n<meta property=\"og:site_name\" content=\"GetOn\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/getonnederland\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-23T13:27:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-23T13:27:55+00:00\" \/>\n<meta name=\"author\" content=\"GetOn\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@getonnederland\" \/>\n<meta name=\"twitter:site\" content=\"@getonnederland\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"GetOn\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/geton.academy\/wat-is-een-mission-statement\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/geton.academy\/wat-is-een-mission-statement\/\"},\"author\":{\"name\":\"GetOn\",\"@id\":\"https:\/\/geton.academy\/#\/schema\/person\/c424a8887c15240b6f642bef4cd48c76\"},\"headline\":\"Mission statement\",\"datePublished\":\"2022-12-23T13:27:54+00:00\",\"dateModified\":\"2022-12-23T13:27:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/geton.academy\/wat-is-een-mission-statement\/\"},\"wordCount\":103,\"publisher\":{\"@id\":\"https:\/\/geton.academy\/#organization\"},\"articleSection\":[\"Kennisbank\"],\"inLanguage\":\"nl-NL\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/geton.academy\/wat-is-een-mission-statement\/\",\"url\":\"https:\/\/geton.academy\/wat-is-een-mission-statement\/\",\"name\":\"Mission statement - 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