{"id":7526,"date":"2022-12-23T14:13:21","date_gmt":"2022-12-23T13:13:21","guid":{"rendered":"https:\/\/geton.academy\/?p=7526"},"modified":"2022-12-23T14:13:22","modified_gmt":"2022-12-23T13:13:22","slug":"wat-is-een-blogstrategie","status":"publish","type":"post","link":"https:\/\/geton.academy\/wat-is-een-blogstrategie\/","title":{"rendered":"Blogstrategie"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Wat is een blogstrategie?<\/h2>\n\n\n\n<p>Een blogstrategie is een visie en plan voor je blog. Het helpt je met het realiseren van blogdoelen. Deze doelen zijn bijvoorbeeld:<\/p>\n\n\n\n<ul>\n<li>Meer verkeer naar je website genereren<\/li>\n\n\n\n<li>Naamsbekendheid van je bedrijf vergroten<\/li>\n\n\n\n<li>Nieuwe klanten aantrekken<\/li>\n\n\n\n<li>Klanten helpen door ze iets leren&nbsp;<\/li>\n\n\n\n<li>Een autoriteit in je vakgebied worden<\/li>\n<\/ul>\n\n\n\n<p>Je blogstrategie is een verlengstuk van je bedrijfs-, online marketing,- en content marketing strategie. Een blog helpt je namelijk bij het realiseren van je online marketing doelen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Waarom heb je een blogstrategie nodig?<\/h2>\n\n\n\n<p>Zonder strategie of het stellen van doelen maak je blogs om blogs te maken. Je stopt er ongetwijfeld veel tijd en geld in. Maar hoe weet je zeker dat dit het gewenste resultaat bereikt? Met een blogstrategie heb je concreet inzichtelijk wat je wilt bereiken met je blog. Je meet wat wel of niet goed werkt en past daar je strategie op aan. Zo word je steeds succesvoller met je blog en draagt deze uiteindelijk bij aan je bedrijfsdoelstellingen.<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[96],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Blogstrategie - GetOn<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/geton.academy\/wat-is-een-blogstrategie\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Blogstrategie - GetOn\" \/>\n<meta property=\"og:url\" content=\"https:\/\/geton.academy\/wat-is-een-blogstrategie\/\" \/>\n<meta property=\"og:site_name\" content=\"GetOn\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/getonnederland\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-23T13:13:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-23T13:13:22+00:00\" \/>\n<meta name=\"author\" content=\"GetOn\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@getonnederland\" \/>\n<meta name=\"twitter:site\" content=\"@getonnederland\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"GetOn\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/geton.academy\/wat-is-een-blogstrategie\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/geton.academy\/wat-is-een-blogstrategie\/\"},\"author\":{\"name\":\"GetOn\",\"@id\":\"https:\/\/geton.academy\/#\/schema\/person\/c424a8887c15240b6f642bef4cd48c76\"},\"headline\":\"Blogstrategie\",\"datePublished\":\"2022-12-23T13:13:21+00:00\",\"dateModified\":\"2022-12-23T13:13:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/geton.academy\/wat-is-een-blogstrategie\/\"},\"wordCount\":167,\"publisher\":{\"@id\":\"https:\/\/geton.academy\/#organization\"},\"articleSection\":[\"Kennisbank\"],\"inLanguage\":\"nl-NL\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/geton.academy\/wat-is-een-blogstrategie\/\",\"url\":\"https:\/\/geton.academy\/wat-is-een-blogstrategie\/\",\"name\":\"Blogstrategie - GetOn\",\"isPartOf\":{\"@id\":\"https:\/\/geton.academy\/#website\"},\"datePublished\":\"2022-12-23T13:13:21+00:00\",\"dateModified\":\"2022-12-23T13:13:22+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/geton.academy\/wat-is-een-blogstrategie\/#breadcrumb\"},\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/geton.academy\/wat-is-een-blogstrategie\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/geton.academy\/wat-is-een-blogstrategie\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/geton.academy\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blogstrategie\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/geton.academy\/#website\",\"url\":\"https:\/\/geton.academy\/\",\"name\":\"GetOn\",\"description\":\"Digital Business Academy\",\"publisher\":{\"@id\":\"https:\/\/geton.academy\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/geton.academy\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"nl-NL\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/geton.academy\/#organization\",\"name\":\"GetOn\",\"url\":\"https:\/\/geton.academy\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\/\/geton.academy\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/geton.academy\/wp-content\/uploads\/2022\/12\/GetOn-logo.svg\",\"contentUrl\":\"https:\/\/geton.academy\/wp-content\/uploads\/2022\/12\/GetOn-logo.svg\",\"width\":131,\"height\":54,\"caption\":\"GetOn\"},\"image\":{\"@id\":\"https:\/\/geton.academy\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/getonnederland\",\"https:\/\/twitter.com\/getonnederland\",\"https:\/\/www.instagram.com\/getonnederland\/\",\"https:\/\/www.linkedin.com\/company\/geton\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/geton.academy\/#\/schema\/person\/c424a8887c15240b6f642bef4cd48c76\",\"name\":\"GetOn\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\/\/geton.academy\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d99ffe79b78ad93d10617acf047c0156?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/d99ffe79b78ad93d10617acf047c0156?s=96&d=mm&r=g\",\"caption\":\"GetOn\"},\"sameAs\":[\"https:\/\/geton.academy\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Blogstrategie - GetOn","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/geton.academy\/wat-is-een-blogstrategie\/","og_locale":"nl_NL","og_type":"article","og_title":"Blogstrategie - GetOn","og_url":"https:\/\/geton.academy\/wat-is-een-blogstrategie\/","og_site_name":"GetOn","article_publisher":"https:\/\/www.facebook.com\/getonnederland","article_published_time":"2022-12-23T13:13:21+00:00","article_modified_time":"2022-12-23T13:13:22+00:00","author":"GetOn","twitter_card":"summary_large_image","twitter_creator":"@getonnederland","twitter_site":"@getonnederland","twitter_misc":{"Geschreven door":"GetOn","Geschatte leestijd":"1 minuut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/geton.academy\/wat-is-een-blogstrategie\/#article","isPartOf":{"@id":"https:\/\/geton.academy\/wat-is-een-blogstrategie\/"},"author":{"name":"GetOn","@id":"https:\/\/geton.academy\/#\/schema\/person\/c424a8887c15240b6f642bef4cd48c76"},"headline":"Blogstrategie","datePublished":"2022-12-23T13:13:21+00:00","dateModified":"2022-12-23T13:13:22+00:00","mainEntityOfPage":{"@id":"https:\/\/geton.academy\/wat-is-een-blogstrategie\/"},"wordCount":167,"publisher":{"@id":"https:\/\/geton.academy\/#organization"},"articleSection":["Kennisbank"],"inLanguage":"nl-NL"},{"@type":"WebPage","@id":"https:\/\/geton.academy\/wat-is-een-blogstrategie\/","url":"https:\/\/geton.academy\/wat-is-een-blogstrategie\/","name":"Blogstrategie - GetOn","isPartOf":{"@id":"https:\/\/geton.academy\/#website"},"datePublished":"2022-12-23T13:13:21+00:00","dateModified":"2022-12-23T13:13:22+00:00","breadcrumb":{"@id":"https:\/\/geton.academy\/wat-is-een-blogstrategie\/#breadcrumb"},"inLanguage":"nl-NL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/geton.academy\/wat-is-een-blogstrategie\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/geton.academy\/wat-is-een-blogstrategie\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/geton.academy\/"},{"@type":"ListItem","position":2,"name":"Blogstrategie"}]},{"@type":"WebSite","@id":"https:\/\/geton.academy\/#website","url":"https:\/\/geton.academy\/","name":"GetOn","description":"Digital Business Academy","publisher":{"@id":"https:\/\/geton.academy\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/geton.academy\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"nl-NL"},{"@type":"Organization","@id":"https:\/\/geton.academy\/#organization","name":"GetOn","url":"https:\/\/geton.academy\/","logo":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/geton.academy\/#\/schema\/logo\/image\/","url":"https:\/\/geton.academy\/wp-content\/uploads\/2022\/12\/GetOn-logo.svg","contentUrl":"https:\/\/geton.academy\/wp-content\/uploads\/2022\/12\/GetOn-logo.svg","width":131,"height":54,"caption":"GetOn"},"image":{"@id":"https:\/\/geton.academy\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/getonnederland","https:\/\/twitter.com\/getonnederland","https:\/\/www.instagram.com\/getonnederland\/","https:\/\/www.linkedin.com\/company\/geton"]},{"@type":"Person","@id":"https:\/\/geton.academy\/#\/schema\/person\/c424a8887c15240b6f642bef4cd48c76","name":"GetOn","image":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/geton.academy\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/d99ffe79b78ad93d10617acf047c0156?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d99ffe79b78ad93d10617acf047c0156?s=96&d=mm&r=g","caption":"GetOn"},"sameAs":["https:\/\/geton.academy"]}]}},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"GetOn","author_link":"https:\/\/geton.academy\/author\/leroy\/"},"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"gb-block-post-grid-landscape":false,"gb-block-post-grid-square":false},"uagb_author_info":{"display_name":"GetOn","author_link":"https:\/\/geton.academy\/author\/leroy\/"},"uagb_comment_info":0,"uagb_excerpt":null,"_links":{"self":[{"href":"https:\/\/geton.academy\/wp-json\/wp\/v2\/posts\/7526"}],"collection":[{"href":"https:\/\/geton.academy\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/geton.academy\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/geton.academy\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/geton.academy\/wp-json\/wp\/v2\/comments?post=7526"}],"version-history":[{"count":1,"href":"https:\/\/geton.academy\/wp-json\/wp\/v2\/posts\/7526\/revisions"}],"predecessor-version":[{"id":7527,"href":"https:\/\/geton.academy\/wp-json\/wp\/v2\/posts\/7526\/revisions\/7527"}],"wp:attachment":[{"href":"https:\/\/geton.academy\/wp-json\/wp\/v2\/media?parent=7526"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/geton.academy\/wp-json\/wp\/v2\/categories?post=7526"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/geton.academy\/wp-json\/wp\/v2\/tags?post=7526"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}