{"id":1201,"date":"2019-05-25T13:47:51","date_gmt":"2019-05-25T12:47:51","guid":{"rendered":"https:\/\/wordpress.geton.io\/?p=1201"},"modified":"2022-04-02T14:18:58","modified_gmt":"2022-04-02T13:18:58","slug":"wat-is-een-usp","status":"publish","type":"post","link":"https:\/\/geton.academy\/wat-is-een-usp\/","title":{"rendered":"USP"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Wat is een USP?<\/h2>\n\n\n\n<p>De afkorting USP staat voor \u2018Unique Selling Point\u2019 en verwijst naar het onderscheidend vermogen van jouw product of dienst. Vaak gaat het dan om een uniek kenmerk of eigenschap, zoals kwaliteit, service of prijs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Waarom is een USP belangrijk?<\/h2>\n\n\n\n<p>Er zijn vaak meerdere aanbieders van een product of dienst. Op basis van USP\u2019s besluiten mensen bij welke aanbieder zij het product of de dienst afnemen. Als je wilt dat mensen voor jou kiezen, moet je ze een goede reden geven. Anders kiezen ze voor je concurrent.<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[96],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Wat is een USP? - GetOn<\/title>\n<meta name=\"description\" content=\"De afkorting USP staat voor \u2018Unique Selling Point\u2019 en verwijst naar het onderscheidend vermogen van jouw product of dienst. 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