{"id":1194,"date":"2019-05-25T13:40:06","date_gmt":"2019-05-25T12:40:06","guid":{"rendered":"https:\/\/wordpress.geton.io\/?p=1194"},"modified":"2022-06-15T11:40:46","modified_gmt":"2022-06-15T10:40:46","slug":"wat-is-traffic","status":"publish","type":"post","link":"https:\/\/geton.academy\/wat-is-traffic\/","title":{"rendered":"Traffic"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Wat is traffic?<\/h2>\n\n\n\n<p>\u2018Traffic\u2019 is het Engelse woord voor \u2018verkeer\u2019. In de wereld van online marketing staat \u2018traffic\u2019 voor de hoeveelheid data die ontvangen en verzonden wordt via een website. Bij ieder bezoek aan een webpagina, wordt er data geladen en verstuurd. Deze datastromen gaan op en neer en vormen zo het \u2018verkeer\u2019 van en naar de site.<\/p>\n\n\n\n<p>Wanneer je je verdiept in de traffic van je website, geeft dit je interessante informatie over de populariteit en effectiviteit van jouw website en online-marketingacties. Denk aan antwoord op vragen als:<\/p>\n\n\n\n<ul><li>Hoeveel bezoekers komen er op mijn website?<\/li><li>Hoeveel pagina\u2019s bekijkt een gemiddelde bezoeker?<\/li><li>Hoelang besteedt een bezoeker gemiddeld op mijn website, of op \u00e9\u00e9n bepaalde pagina?<\/li><li>Welke pagina\u2019s zijn populair en welke zijn minder populair?&nbsp;<\/li><li>Waar komen bezoekers vandaan?&nbsp;<\/li><li>Wat zijn piekmomenten en wat zijn rustige momenten?<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Waarom is traffic belangrijk?<\/h2>\n\n\n\n<p>Over het algemeen geldt: hoe meer traffic, hoe populairder je website. Hoe meer mensen er op je website komen, hoe meer pagina\u2019s ze bekijken en hoe langer ze op je website blijven, hoe meer kansen je hebt om indruk te maken, gekwalificeerde leads te genereren, je merk te delen en relaties en vertrouwen op te bouwen. Dit helpt je om meer producten of diensten te verkopen, nieuwe klanten te werven en je bedrijf te laten groeien.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Hoe genereer je traffic naar een website?<\/h2>\n\n\n\n<p>Veruit de meeste traffic online is afkomstig van de zoekmachine Google, zoals ook blijkt uit onderstaande tabel van Backlinko. Dit betekent dat zoekmachineoptimalisatie (<a href=\"https:\/\/geton.academy\/wat-is-seo\/\">SEO<\/a>) een belangrijk middel is om meer verkeer naar je website te leiden. Het schrijven van SEO-vriendelijke content, met name in de vorm van blogs, is daarbij essentieel. Vooral blogs met zogenaamde \u2018evergreen content\u2019 (content die niet tijdsgebonden is, maar altijd \u2018vers\u2019 blijft) doen het goed. Denk aan lijstjes, tips, how-to tutorials, productreviews en video\u2019s. Ook het plaatsen van interne links en het verkrijgen van <a href=\"https:\/\/geton.academy\/wat-zijn-backlinks\/\">backlinks<\/a> (links van andere websites naar jouw pagina) draagt bij aan een betere positie in Google. Ten slotte zijn er nog verschillende technische aspecten die hieraan bijdragen, zoals de laadsnelheid van je pagina\u2019s, of je website mobielvriendelijk is en nog veel meer.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"859\" height=\"1024\" src=\"https:\/\/geton.academy\/wp-content\/uploads\/2021\/06\/traffic-data-referrer-859x1024.png\" alt=\"\" class=\"wp-image-5452\" srcset=\"https:\/\/geton.academy\/wp-content\/uploads\/2021\/06\/traffic-data-referrer-859x1024.png 859w, https:\/\/geton.academy\/wp-content\/uploads\/2021\/06\/traffic-data-referrer-252x300.png 252w, https:\/\/geton.academy\/wp-content\/uploads\/2021\/06\/traffic-data-referrer-768x916.png 768w, https:\/\/geton.academy\/wp-content\/uploads\/2021\/06\/traffic-data-referrer-1288x1536.png 1288w, https:\/\/geton.academy\/wp-content\/uploads\/2021\/06\/traffic-data-referrer.png 1580w\" sizes=\"(max-width: 859px) 100vw, 859px\" \/><figcaption>Belangrijkste bronnen van traffic <a href=\"https:\/\/backlinko.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Backlinko<\/a><\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[96],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Wat is traffic? - GetOn<\/title>\n<meta name=\"description\" content=\"Traffic is het verkeer van en naar een website. Traffic kan op verschillende manieren worden uitgedrukt. Denk hierbij bijvoorbeeld aan het aantal bezoekers, unieke bezoekers of paginaweergaven.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/geton.academy\/wat-is-traffic\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wat is traffic? - GetOn\" \/>\n<meta property=\"og:description\" content=\"Traffic is het verkeer van en naar een website. Traffic kan op verschillende manieren worden uitgedrukt. 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